OUR BRAND IS MORE THAN MARKETING
The new brand image of LTS was created in 8 months of development time, involving research, workshops and creative phases. The developments that we presented internally on 14 Nov and to the press on 27 Nov received a consistently positive response from all sides.
As a company, looking closely at your own brand from time to time is part and parcel of having a basic understanding of good brand management. So, we added this task to our to-do list for 2018. To start with, we examined our values, our promises, our mission and our vision. Passion in our thoughts and actions, openness and creativity build a comprehensive image of the brand. It shows what we stand for.
We have shaped this image of the new LTS over the last few months. “New” means that we are continuing to strengthen all our positive, familiar features, while simultaneously attaching importance to and adopting new values. This is because we want to fulfil our full potential and capture the hearts and minds of our clients.
We always consider our business dealings to be an interaction between people for people. We sell not only products, but also emotions. And our clients not only buy products, but also benefit from what we bring to the table as people through our service.
All these findings will be part of the, also outwardly, new image of LTS. With a new logo, new typography, a strong colour palette and other graphic stylistic elements, the new corporate design is the embodiment of the new LTS.
Creating a recognisable and tangible sense of dynamism is the objective, in order to outwardly offer a reliable culture of togetherness. It is clear to us that we are at the start of a journey. But our desire for change is demonstrated in the new claim, Love to Shine, and the manifestation of our vision to develop our passion together, to shine.
LTS – LOVE TO SHINE