MinusBlue
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BEAUTY
Benefit from a new trend-setting technology with MinusBlue. MinusBlue lets you create a natural light spectrum. High-grade LEDs make sure that neither red nor green nor blue light is emitted in inappropriate wavelengths. Excess blue components in the light are reduced. A light spectrum is obtained which is very similar to sunlight. MinusBlue emulates the advantages of natural sunlight.
MinusBlue offers an excellent colour rendering index and quality. This guarantees optimum perception of colours and facets. Merchandise presented appears in its original attractive brilliance.
MinusBlue supports a visual performance with more contrast. Different surfaces and textures can be perceived more easily and in more detail. Materials show authenticity to advantage.
Owing to the reduced blue peak, MinusBlue produces light which does not affect the human organism at all. Rather, this new technology can considerably support the natural performance of human beings and their well-being. Hence, MinusBlue is in harmony with the human biorhythm.
These advantages become particularly evident in working environments with low daylight input or none at all. MinusBlue combines an outstanding shopping experience with a healthy working atmosphere.
This technology is available as an option with several selected products. Those of our products which are MinusBlue-ready are marked with a blue "MB" icon on our product pages.
How Close Cooperation Leads to Success
The globally known brand Gabor decided to equip their factory shop at their logistic center near Munich with MinusBlue luminaires. Martin Dentler, responsible for the business field of “Individual Shop Design and Interior Work“ at Real Innenausbau AG, shares his experience with the technology MinusBlue and the cooperation with LTS.
Mr Dentler, for which reason did you decide to use the innovative MinusBlue technology?
We have thoroughly thought about how to implement optimum lighting design. The new building has a sophisticated architecture. However, the shop area does not have any windows. This means that there is no daylight in the sales room – neither for customers nor for the personnel. We serve demanding customers who want to see their shoes, the material and the colours also in daylight. Therefore, we faced the challenge of deciding on the suitable lighting technology.
It quickly became clear to our contact person from LTS and myself that we would use recessed luminaires for ceiling fields and track-mounted spotlights for other areas. In this way, we designed a sales area which combines modern architecture with an industrial character.
But this is not all: We wanted the optimum solution. And we found it with MinusBlue. We were able to implement brilliant light for colours and accentuation, since MinusBlue can be used to prevent a high blue component in the light. This technology had not been available before in this way.
Where do you see the added value?
It is of prime importance to customers that they can perceive the products and surfaces in an excellent quality. The decisive factor for our decision to use MinusBlue is that we achieve a light that is quite close to natural sunlight. This significantly supports the perception of the Gabor products in true colour. Meanwhile products have actually many colours, appliqués and floral elements – things you can perceive perfectly with MinusBlue.
I would also like to emphasize that MinusBlue does not only give important stimuli for a decision to buy. The factor of light has a direct influence on the well-being of the persons working in the shop.
The MinusBlue technology offers all the advantages of natural light – best possible quality of light and perfect matching with the human biorhythm. In this way, MinusBlue contributes to the ideal general conditions prevailing at the site.
What is the prime advantage of MinusBlue for you as the responsible person?
MinusBlue is an optimal lighting solution for retail areas without natural daylight. However, ultimately our customers’ opinion counts. Here at Gabor this was the determining factor. Therefore, we decided to use this solution.
We want to be pioneers and show new options. I have seen many things come and go since I took up the subject of LEDs. There was a lack of colour brilliance in the first generation. With the MinusBlue option, it has now become nearly perfect.
Which aspects are particularly significant in your cooperation with LTS?
We have a cooperative relationship of mutual trust with LTS that has continuously grown since the year 2003. LTS has always been up-to-date even in a highly competitive market. LTS has enabled us to be always reliable, on time and offer the best quality.
Of course, this is very much appreciated by customers like Gabor. Business is done at the human level. You can be successful in the long term if the customer receives a good overall package and is satisfied. This is what we are.
Would you recommend MinusBlue to others?
Yes, of course. Wherever it can be used, we can now, with the benefit of experience, recommend MinusBlue. We think in terms of the future. Time is always scarce and we have to use products that are quickly available. LTS shares our approach of maximum dynamics.
The company promised delivery in time and kept its promise. This is perfect! Moreover, service is the factor where you can score. In the end, this is precisely what it is about.
How did customers and personnel respond to the lighting conditions?
Many customers found the lighting agreeable and similar to daylight. Of course, most of them do not know the technology behind it. This is not necessary anyway. Our challenges are: presenting products, raising the quality of the ambience and stimulating a decision to buy. If the customer feels good, an important objective has been reached.
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